Why did we choose to be known as Aurament
Aura introduces a person before their real introduction. Aura keeps changing depending on the person with who you are. Here, Aurament will let you choose your aura. You can decide what aura you want to create. Universally 'Aura' also resembles the changing seasons. Aurament gems and jewels aims to provide jewellery that easily translate your dynamic vibes to others around you. There are 6 seasons from the ancient Indian calendar: Vasant ritu(Spring), Grishma ritu(Summer), Varsha ritu(Monsoon), Sharad ritu(Autumn), Hemant ritu(Pre-Winter) and Shishir ritu(Winter). These seasons change the entire aura of humankind. Likewise, Aurament intensifies your dynamic aura with its jewellery. Phonetically, Aurament also sounds similar to Ornament, our product. Hence Aurament - Choose your Aura!