About brand - aurament

OUR COMPANY

Why did we choose to be known as Aurament

Aura introduces a person before their real introduction. Aura keeps changing depending on the person with who you are. Here, Aurament will let you choose your aura. You can decide what aura you want to create. Universally 'Aura' also resembles the changing seasons. Aurament gems and jewels aims to provide jewellery that easily translate your dynamic vibes to others around you. There are 6 seasons from the ancient Indian calendar: Vasant ritu(Spring), Grishma ritu(Summer), Varsha ritu(Monsoon), Sharad ritu(Autumn), Hemant ritu(Pre-Winter) and Shishir ritu(Winter). These seasons change the entire aura of humankind. Likewise, Aurament intensifies your dynamic aura with its jewellery. Phonetically, Aurament also sounds similar to Ornament, our product. Hence Aurament - Choose your Aura!

Brand Thought

Jewellery is one of the things a woman admires and the most when it is of her choice. Initially only women used to wear jewellery to enhance their beauty or to show their status,to attract, to show power, for the attention, to present their community, etc. From sea shells, feathers, bones, to pebbles, stones, gems, metals and now silver, gold, diamonds; the evolution of jewellery has been drastic. Looking back at the history, only men used to work and earn and women used to wear jewellery. The roles have revolutionised and a good change is evident. Both men and women consider working and wearing jewellery today. Not only men and women, but there are more genders in our society. They prefer wearing jewellery as well, who choose what they want and choose jewellery likewise Your Choice makes you who you are! Humans and their choices have evolved. All the genders now prefer wearing jewellery and present their real selves. A good choice is what gives you satisfaction. Let Aurament satisfy your heart and mind!

Our Brand

Do you know what people feel about jewellery?

According to a survey done, most of the people consider jewellery as a part of themselves and hence they choose jewellery according to their personality. Nowadays youth like wearing light weight jewellery for their daily wear use.